kpop, a playlist: advertising MVs

check out these 11 music videos are actually ads

In the United States, music in commercials is usually some song that you liked a few years ago that’s now being played while somebody drives a car or drinks a beer. Korea takes a different approach to advertising with companies hiring idols to create entire music videos to promote their products. Here are 10 of our favorite examples:

1. ZERO: ATTITUDE – IZ*ONE, Soyou & pH-1

Just out this week, this video brings together IZ*ONE, Soyou and pH-1 to sell Pepsi.


2. Visual Dreams – Girls’ Generation

SNSD did many, many of these promotional songs, but this one for Intel is our favorite.


3. Be Yourself – Chung Ha

This colorful music video from Chung Ha is actually an ad for Sprite.


4. Heart Sign – Ong Seongwu

Ong Seongwu sips Pepsi and enjoys the summer in this promotional MV. His former Wanna One hyungs Kang Daniel and Bae Jinyoung of CIX have also promoted Pepsi with songs.


5. Gleam – MAMAMOO

Gleam is one of our favorite MAMAMOO songs, and it also happens to be an ad for Davich Optical Chain.


6. Potion – Eric Nam ft. Woodie Godchild

If this video featuring Very Handsome Eric Nam doesn’t make you feel like pouring a shot of Jose Cuervo tequila, nothing ever will.


7. Let’s Go Everywhere – SuperM

In addition to this bop, SuperM actually did the in-flight safety video for Korean Air. If you haven’t seen it yet, give it a watch. SPOILER: Lucas voices a rapping cartoon bear.


8. Taste the Feeling – NCT127

NCT127 savors the taste of Coca-Cola Classic throughout this MV.


9. Yum Yum – Somi

This is by far the wildest one–Somi selling canned Alaska canned salmon.


10. Blaze – BTS

BTS dons PUMA gear for this MV that features great choreography.


11. Lightsaber – EXO

Considering that it’s one of the greatest sci-fi film franchises ever made, I’m not sure Star Wars needed this EXO collab, but I’m grateful for the numerous crossover fanfics it gave us.


You can stream all of the videos back to back on our playlist. Check them out and then drop a comment, letting us know which one is your favorite.

ab6ix astro ATEEZ baekhyun blackpink bts chung ha cix cravity dreamcatcher DRIPPIN exo gidle golden child got7 hoppipolla ikon itzy iu Kang Daniel mamamoo MCND mirae MONSTA x nct Oh My Girl Oneus ONF OnlyOneOf Pentagon PIXY Purple Kiss Red Velvet Seventeen SHINEE stray kids Super Junior T1419 Twice TXT Up10TION Verivery Victon WEi WJSN

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